BHM Research & Intelligence presents a research report, highlighting the concept of virality, with Nigerian hawker-turned-model Olajumoke Orisaguna as case study. The report, available for free on our website, attempts to provide lessons for public relations professionals, social and digital media marketers, creative agencies, brand managers and content teams. Why did she become so popular so fast? Why are some brands benefitting from associating with her, while others are being burnt? How can brands recognise opportunities to create, or latch on to moments and contents that can get the world talking? Should they even try? The report also looks at relevant case studies from her and abroad, from Rihanna and Sanam to Lagos State Waste Management Authority (LAWMA) and Sterling Bank. This is a follow up on BHM R&I’s Nigeria PR Report, which was released globally on January 29th, 2016.
Author: BHM Research & Intelligence